Affiliate Disclosure

1. What CompareTackle Does

CompareTackle is a free service that helps you find plants at major UK retailers. We maintain a catalogue of 680+ popular UK garden plants and show you which of our 22 partner retailers are likely to stock each plant.

When you click a retailer link on CompareTackle, it opens a Google web search scoped to that retailer's website (e.g. site:crocus.co.uk Camellia Nobilissima). This helps you find the plant on the retailer's own website.

2. What We Don't Currently Do

3. Our Plans for Affiliate Partnerships

We are actively working on establishing affiliate partnerships with UK retailers through the Awin affiliate network. Once approved, we plan to:

• Show real-time prices from retailer product feeds
• Display live stock availability
• Provide direct, tracked affiliate links to product pages
• Earn commission from purchases made through our links

When affiliate links are active, the commission we receive will come from the retailer, not from you. You will pay the same price whether you reach the retailer through CompareTackle or directly.

4. Our Retail Partners

CompareTackle currently features 22 major UK retailers:

• Crocus (crocus.co.uk)
• Thompson & Morgan (thompson-morgan.com)
• Suttons (suttons.co.uk)
• Primrose (primrose.co.uk)
• Burncoose Retailers (burncoose.co.uk)
• YouGarden (yougarden.com)
• Ornamental Trees (ornamental-trees.co.uk)
• Farmer Gracy (farmergracy.co.uk)
• Paramount Plants (paramountplants.co.uk)
• Garden Plants Online (gardenplantsonline.co.uk)
• Buckingham Retailers (hedging.co.uk)
• Hillier (hillier.co.uk)
• Hayloft (hayloft.co.uk)
• Sarah Raven (sarahraven.com)
• Claire Austin Hardy Plants (claireaustin-hardyplants.co.uk)
• RHS Plants Shop (rhsplants.co.uk)

We plan to add more retailers and independent retailers as the site grows.

5. How We Plan to Make Money

CompareTackle is currently a free service with no revenue. Our planned business model is affiliate commissions:

1. You find a plant on CompareTackle
2. You click through to a retailer's website via an affiliate-tracked link
3. You make a purchase on the retailer's site
4. The retailer pays us a small commission (typically 5-10%)
5. You pay the same price as if you had visited the retailer directly

This model is not yet active. We will update this disclosure when affiliate links go live.

6. About Our Retailer Links

Currently, all retailer links on CompareTackle open a Google web search scoped to the retailer's website. These are not affiliate links and we do not earn any commission from them.

We are working on replacing these with direct product links and affiliate-tracked URLs as our partnerships are established.

7. Legal Compliance

This disclosure complies with UK advertising standards requirements. We believe in being transparent about our business model, even before affiliate links are active.

• Advertising Standards Authority (ASA): UK self-regulatory body for advertising
• UK Consumer Protection from Unfair Trading Regulations 2008: Requirement for transparent business practices

8. Questions?

If you have any questions about CompareTackle, our business model, or this disclosure, please contact us.